

As with most luxury items in the market, there is often one problem that all brands must face – counterfeit versions of those fine goods. Purveyors of colored gemstones are particularly susceptible to these imposters. The Tanzanite Foundation decided they had had enough, and hired Eleven07 to craft an awareness campaign – something elegant, simple, and to the point. We came up with the concept of "True Blue" as the perfect solution, speaking to both the authentic nature of their uniquely sourced gems and the radiant hue that tanzanite displays.